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WFL-TV
Logo for WFL-TV (2012-present)
The "West Florida" part of the logo resembles its call letters

Location

Bradenton, FL

Branding

CBS West Florida
CBS West Florida News

Slogan

Coverage You Can Count On

Channel(s)

Digital: 32 (UHF)
Virtual: 57
Cable: 12

subchannel(s)

57.1 CBS
57.2 This
57.3 CBS Eye On People

Affiliation

CBS

First air date

June 12, 1980

Former call letters

none

Former channel number

none

Former Affiliation

none

Owner

Berfield/Willis Broadcast Corporation

WFL-TV is the CBS-affiliated television station for western Florida. Licensed to Bradenton, it broadcasts a high definition digital signal on UHF channel 32 (or virtual channel 57.1 via PSIP) from in the tripoint between DeSoto, Hardee and Manatee counties. Owned by Berfield/Willis Broadcast Corporation of Liberty City, Liberty, WFL-TV has sales and administrative offices in Bradenton, Florida.

Overview[]

WFL-TV primarily serves the southern portion of the Tampa/St.Petersburg market as well as the northern part of the Fort Myers/Naples/Cape Coral market. In the Suncoast, the station's official coverage area consists Charlotte, DeSoto, Hardee, Manatee and Sarasota counties. Additional viewership comes from surrounding counties in Fort Myers, West Palm Beach, Tampa and as far away as Orlando.

History[]

It was founded by the McKinnon family of San Diego, California by the end of June 1980, and first hit the airwaves on July 24 of the same year.

Since McKinnon Broadcasting sold its two Texas stations, KBMT in Beaumont and KIII in Corpus Christi, to the London Broadcasting Company respectively in August 5, 2009 and August 31, 2010, KUSI and WFL-TV are currently the company's only remaining television station properties As of August 2014.

On January 1, 2017, McKinnon sold WFL to Berfield/Willis Broadcast Corporation.

Gallery[]

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