KRTA-TV

Not to be confused with the real-life channel 7, licensed to Lawton, OK under the callsign KSWO-TV.

KRTA-TV
Location	Wichita Falls, Texas/Lawton, Oklahoma
Branding	ABC 7 (general) ABC 7 News (newscasts)
Slogan	Your Live News Leader
Channel(s)	Digital: 41 (UHF) (to move to 7 (VHF)) Virtual: 7 (PSIP)
subchannel(s)	7.1 ABC-HD 7.2 Bounce TV 7.3 This TV
Affiliation	ABC (2014–present)
First air date	August 12, 1954
Former call letters	KWWJ-TV (1954–1964)
Former channel number	Analog: 7 (VHF, 1954–2009)
Former Affiliation	NBC (1954–2014)
Owner	JB Media, Inc.

KRTA-TV is an ABC affiliate in Wichita Falls, Texas/Lawton, Oklahoma. It broadcasts on channel 7. Syndicated programming on KRTA includes: Show Me the Money, The Take, Family Feud, and Inside Edition among others. The station is owned by JB Media with studio facilities located on Harding Street in Wichita Falls with transmitter facilities located on US Highway 287 outside of the city limits.

Station History

KRTA signed on the air back on August 12, 1954 as Wichita Falls, TX and Lawton, OK's second local tv station after KEWJ signed on the air just a year prior. KRTA signed on initially as an NBC affiliate and with the original call letters, KWWJ. KWWJ kept the original call letters going for the first ten years of the station's existence until 1964 when they were changed to the current call letters, KRTA. KRTA was not involved in a local affiliation switch that occurred in the Wichita Falls/Lawton DMA and involved KEZL and KEWJ. In 2009, KRTA added This TV, an over the air network airing classic movies, to it's 7.2 subchannel. In 2012, this channel was replaced by Bounce TV, another over the air network airing movies and programs geared toward African Americans, while This TV moved to the 7.3 subchannel. KRTA remained as an NBC affiliate for 60 years until late 2014 when the fictional tv station realignment occurred. KRTA swapped affiliations with then-ABC affiliate KEZL and then-FOX affiliate KFTX. KRTA gave the NBC affiliation to KFTX and received the ABC affiliation from KEZL. KRTA has remained as an affiliate of ABC ever since.

Programming Schedule

	Mon	Tues	Wed	Thurs	Fri	Sat	Sun
5 AM	ABC 7 News at Sunrise					Paid Programming	ABC 7 News at Sunrise Weekend
5:30 AM
6 AM						ABC 7 News at Sunrise Weekend
6:30 AM
7 AM	Good Morning America					Good Morning America Weekend
7:30 AM
8 AM						Litton's Weekend Adventure	Adventure Time
8:30 AM								Ben 10 (2017)	9 AM	The Take					This Week
9:30 AM
10 AM	The View
10:30 AM							New Ben 10 (2017) Episodes
11 AM	ABC 7 News Midday											Regular Show
11:30 AM	Total Dramarama					Paid Programming
12 PM	Strahan & Sara					ABC Sports Programming (varies by season)
12:30 PM
1 PM	Ben 10 (2017)
1:30 PM
2 PM	Family Feud
2:30 PM	Family Feud
3 PM	Inside Edition
3:30 PM	Show Me the Money
4 PM	The Ellen DeGeneres Show
4:30 PM
5 PM	ABC 7 News @ 5
5:30 PM	ABC World News Tonight with David Muir					ABC World News Tonight Weekend
6 PM	ABC 7 News @ 6					Entertainment Tonight Weekend	ABC Programming
6:30 PM	Entertainment Tonight
7 PM	ABC Programming
7:30 PM
8 PM
8:30 PM
9 PM
9:30 PM
10 PM	ABC 7 News @ 10
10:30 PM	(10:35) Jimmy Kimmel Live					Castle	Scandal
11 PM
11:30 PM	(11:37) Nightline					Castle	How to Get Away with Murder
12 AM	(12:07) That '70s Show
12:30 AM	(12:37) That '70s Show					Rookie Blue
1 AM	(1:07) Seinfeld
1:30 AM	(1:37) Seinfeld					The Closer	Person of Interest
2 AM	(2:07) Law & Order: Special Victims Unit
2:30 AM						Two and a Half Men	That '70s Show
3 AM	ABC World News Now					Paid Programming	ABC World News Now
3:30 AM
4 AM	America This Morning						America This Morning
4:30 AM	ABC 7 News Early Edition						ABC 7 News Early Edition

Digital Television

Channel	Video	Aspect	PSIP Short Name	Programming
7.1	720p	16:9	KRTA-DT	Main KRTA-TV Programming / ABC
7.2	480i	4:3	BOUNCE	Bounce TV
7.3			THIS	This TV

Logos

KRTA logo from 1983; promoting NBC's Be There campaign

KRTA logo from 1984-1989

KRTA-TV's logo from 1984 using NBC's Let's All Be There campaign

KRTA logo from 1986 promoting NBC's Come Home to NBC campaign

KRTA-TV's logo from 1987 using NBC's Come on Home to NBC campaign

KRTA logo from 1993

KRTA logo from 1993 promoting NBC's The Stars are Back campaign

KRTA-TV ID bumper from 1993 taken from Nurses

KRTA logo from 1994 promoting NBC's It's NBC campaign

KRTA logo from 2010-2015

KRTA's L3/screengrab for their 10pm newscasts

KRTA's logo from 2015-2017

News/Station Presentation

Website History

• 1996-2002: www.nbc7texomaonthemove.com
• 2002-2006: www.krtanbc7.com
• 2006-2011: www.nbc7texoma.com
• 2011-2014: www.krtanbc7.com
• 2014–present: www.krta.com

Newscast Titles

• Bob Jones and the News (1954-1961)
• The Texoma Newscene (1961-1966)
• The Texoma Report (1966-1970)
• NewsScan 7 (1970-1976)
• NewsWatch 7 (1976-1982)
• TV-7 Action News (1982-1987)
• Action 7 News (1987-1991)
• News 7 (1991-1999)
• NBC 7 News (1999-2014)
• ABC 7 News (2015–present)

Newscast Music

• no music/ticker tape (1954-1974)
• KRTA 1974 News Theme (1974-1980) (Unknown)
• Move Closer to Your World (1980-1982) (Mayoham Music)
• TuesdayC (1982-1989) (Tuesday Productions)
• The Great News Package (1989-1994) (Gari Media Group)
• NBC Stations (1994-2000) (Edd Kalehoff Productions)
• The Music of NBC News 1998 (2000-2002) (Various)
• Metropolis (2002-2007) (Stephen Arnold Music)
• The Rock (2007-2014) (Stephen Arnold Music)
• Eyewitness News (2015-2017) (Gari Media Group)
• This Is The Place (2017–present) (Stephen Arnold Music)

Station Slogans

• Watching Out For You (1975-1981)
• In Touch With Texoma (1981-1987)
• Keeping You Connected (1987-1991)
• Your 24-Hour News Source (1991-1995)
• The Texoma NewsChannel (1995-2004)
• Your Live News Leader (2004–present)

Voice Over History

• "From Texoma's Leading News Station, This is NewsScan 7 the (time) o'Clock Report." (1971-1977)
• "Watching Out For You, Live from KRTA-TV, This is the (time) o'Clock Report of NewsWatch 7." (1977-1981)
• "From KRTA-TV, This is TV-7 Action News at (time)." (1981-1987)
• "Keeping You Connected with What's Going on in Texoma, This is Action 7 News at (time)." (1987-1991)
• "Live From Your 24 Hour News Source, KRTA-TV, This is News 7 at (time)." (1991-1996)
• "Live from KRTA-TV, Your Texoma's NewsChannel, This is News 7." (1996-1999)
• "From The Texoma NewsChannel, This is NBC 7 News at (time)." (1999-2004)
• "Live from KRTA-TV, Your Live News Leader, This is NBC 7 News at (time)." (2004-2011)
• "Live from Your Live News Leader, This is NBC 7 News at (time)." (2011-2015)
• "Live from Your Live News Leader, This is ABC 7 News at (time)." (2015–present)

Ownership History

• 1954-1963: KRTA-TV, Inc.
• 1963-1972: Glover Communications
• 1972-1995: Storer Communications
• 1995-2002: Lingard Broadcasting
• 2002-2006: Gray Television
• 2006-2013: Barrington Broadacasting
• 2013–present: JB Media, Inc.

Current On-Air Staff (year joined in parentheses)

Greg Keeley - News Director

• Christine Dolovan - anchor; weekday mornings and noon (1994)
• John Owen - anchor; weekday mornings and noon (1983)
• Stuart Biggle - anchor; weeknights at 5, 6, and 10 (1987)
• Rich Hall - anchor; weeknights at 5, 6, and 10 (1966)
• Roger Bentley - anchor; weekend evenings (2000)

ABC7 WeatherWatch Meteorologists

• Nicky Marshall - (NWA and AMS/CBM Seals of Approval) meteorologist; weekday mornings and noon (2008)
• Teddy McCormick (AMS/CBM Seal of Approval) Chief meteorologist; weeknights at 5, 6, and 10 (2017) (formerly of WAHM-TV)
• Mike Hill - (AMS Seal of Approval) meteorologist; weekend evenings (1993)
• Theo Dervish - fill-in meteorologist; also weeknight reporter (see below) (2016)

ABC7 Sports

• Austen Stuart - sports director; weeknights at 6 and 10 (2015)
• Richard McGregory - sports reporter; weekend evenings; also weeknight reporter (see below) (1980)

Current On-Air Reporters

• Bart Smith - general assignment reporter (2003)
• Jen Hicks - general assignment reporter (1996)
• Austen Grant - general assignment reporter (1999)
• Greg Trout - general assignment reporter (1989)
• Meg Rimmers - general assignment reporter (2017)

Former on air staff

• Phil Mater - chief meteorologist (AMS Seal of Approval) (1990-2017)
• Wayne Cody - general assignment reporter; also fill-in anchor (1977-2017) (died in 2017)