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WCWA
WCWA

Location

Calgary, AB

Branding

CW Calgary
CW Calgary News

Slogan

Dare to Defy (general)
Where News Comes First (newscasts)

Channel(s)

Digital: 54 (UHF)
Virtual: 12 (PSIP)

subchannel(s)

12.1 The CW-HD

Affiliation

The CW (2006-present)

First air date

December 30, 1986

Former call letters

WBIE (1986-1995)
WCWB (1995-2006)

Former channel number

Analog: 12 (UHF, 1986-2009)

Former Affiliation

Independent (1986-1995)
The WB (1995-2006)
Silent (2001, only on the day before the station brought back its newscasts)

Owner

Time Warner

WCWA is a CW affiliate that serves the Calgary, Alberta market. It broadcasts on Channel 12. From 1995 to 2001, the station had no newscasts at all due to a labor dispute. Syndicated programming on WCWA includes: Supermarket Sweep, Two and a Half Men, Family Guy, That 70s Show, Full House (first aired on WCWA in 1991), and Roseanne among others.

Station History

WCWA signed on the air back on December 30th, 1986 as an Independent under the original call letters WBIE. WBIE remained as an Independent and under the original call signs for nearly 10 years until 1995 when two newly formed networks The WB and UPN signed on the air. WBIE picked up The WB and in doing so, switched call letters from WBIE to WCWB (W Calgary's WB). Due to a labor dispute among WCWB's news staff and management, WCWB cancelled all newscasts and wouldn't air newscasts again for 6 years. On July 28th, 2001, WCWB went silent for most of the day, ironically on the same day they brought back newscasts. Viewers were frustrated and called in the station to find out the issue. The only answer they got was to tune in at 6 pm for a surprise. The surprise being that they brought back newscasts for the first time in 6 years and normal programming was restored thereafter. Many people thought that day's "going silent" prank was obviously a puzzling decision. On that same day, Kids' WB programming was transmitted by an Independent station. According to a station executive, WCWB's "going silent until the News" idea was actually a pubilicity stunt. In 2006, when The WB and UPN announced they would merge to form The CW and MyNetworkTV, WCWB became a charter affiliate for The CW. Along with the affiliation switches, WCWB changed call letters yet again, this time to WCWA. WCWA has remained as an affiliate of The CW and was not affected by the fictional tv station switch.

Programming Schedule from September 1996

MON TUE WED THU FRI SAT SUN
5:00 am Married...with Children Paid Programming
5:30 am Married...with Children
6:00 am Mama's Family
6:30 am Mama's Family
7:00 am Happy Days Freakazoid! Kenneth Copeland
7:30 am Happy Days Earthworm Jim Creflo Dollar
8:00 am Laverne and Shirley Superman Benny Hinn
8:30 am Laverne and Shirley Road Rovers Religious Programming
9:00 am Matlock Waynehead
9:30 am Pinky and The Brain
10:00 am In the Heat of the Night Animaniacs
10:30 am The Sylvester & Tweety Mysteries
11:00 am The 700 Club The WB28 Saturday Movie Presentation (1) The WB28 Sunday Movie Presentation (1)
11:30 am
12:00 pm Murphy Brown
12:30 pm Murphy Brown
1:00 pm Full House The WB28 Saturday Movie Presentation (2) The WB28 Sunday Movie Presentation (2)
1:30 pm Full House
2:00 pm Step by Step
2:30 pm Step by Step
3:00 pm Supermarket Sweep The WB28 Saturday Movie Presentation (3) The WB28 Saturday Movie Presentation (3)
3:30 pm Supermarket Sweep
4:00 pm Bugs 'n Daffy
4:30 pm Animaniacs
5:00 pm Mad About You The WB28 Saturday Movie Presentation (4) Little House on the Prairie
5:30 pm Mad About You
6:00 pm Home Improvement Kirk
6:30 pm Home Improvement Brotherly Love
7:00 pm 7th Heaven Murphy Brown Sister, Sister The Fresh Prince of Bel-Air Full House Little House on the Prairie The Parent 'Hood
7:30 pm Murphy Brown Nick Freno: Licensed Teacher The Fresh Prince of Bel-Air Full House The Steve Harvey Show
8:00 pm Savannah Step by Step The Wayans Bros. Mad About You Family Matters Matlock Unhappily Ever After
8:30 pm Step by Step The Jamie Foxx Show Mad About You Family Matters Life with Roger
9:00 pm The Gordon Elliott Show In the Heat of the Night
9:30 pm
10:00 pm The Fresh Prince of Bel-Air Little House on the Prairie
10:30 pm The Fresh Prince of Bel-Air
11:00 pm Who's the Boss? Mama's Family
11:30 pm Who's the Boss? Mama's Family
12:00 am Beverly Hills, 90210 Saved by the Bell Beverly Hills, 90210
12:30 am Saved by the Bell
1:00 am The WB28 Late Movie Presentation (1)
1:30 am
2:00 am
2:30 am
3:00 am Paid Programming The WB28 Late Movie Presentation (2)
3:30 am
4:00 am
4:30 am

News/Station Presentation

Newscast TItles

  • WBIE Newsbreak (1986-1988; only had news updates then)
  • Newswatch 28 (1988-1992)
  • WBIE News (1992-1995)
  • Calgary's WB News (2001-2006)
  • CW Calgary News (2006-present)

Station Slogans

  • We're the Ones (1986-1990)
  • Keep Your Eyes On Us (1990-1995)
  • WB 28 is Your Entertainment Station (1995-2001; only entertainment slogan the station had as a WB affiliate)
  • WB 28: Kiss the Frog, Baby! (1995-1996; localized version of The WB ad campaign)
  • Dubba Dubba Dubba Dubba WB 28! (1996-2005)
  • You're on the Dubba Dubba WB 28! (1996-1997)
  • Hey Dubba O, Dubba He, Dubba She, Dubba You, Dubba Me, Dubba Dubba WB 28! (1997-1998)
  • WB 28, Do the Dubba Dance! (1997-1998)
  • What's the Place I Want to Be? Dubba Dubba WB 28! (1998-1999)
  • WB 28: I Can't Wait to Crawl! (1999-2000)
  • WB 28: The Night is Young. (2000-2001)
  • WB 28/Calgary's WB, Watch What We're Doing Now! (2000-2006)
  • Calgary's WB: Watch the Frog. (2001-2005)
  • Calgary's WB: Fresh from the Frog (2001-2005)
  • Calgary's WB: Home of the Shows That Speak to Our Young Adult Audience from an Empowered Point of View. (2002-2005)
  • Calgary's WB: We Speak to a Generation. (2003-2006)
  • Calgary's WB: The Network Defining a Generation. (2004-2006)
  • The First 18 Years. Calgary's WB. Est 1986. (2004-2005)
  • Calgary's WB: The New Generation. (2005-2006)
  • Coverage You Can Count On (2001-2006)
  • Where News Comes First (2006-present)

Current On-Air Staff

Robert Jaime - News Director

  • Jane Palming - anchor; weeknights at 9
  • Hannah Lee - anchor; weeknights at 9
  • Scott Fish - anchor; weekends at 9

CW Calgary Weather Team

  • Shelly Freeman - chief meteorologist (AMS Seal of Approval); weeknights at 9
  • Matt Loomis - meteorologist; weekends at 9

CW Sports Team

  • Justin DeLeon - sports director; weeknights at 9
  • Robert Berryhill - sports reporter; weekends at 9

Current On-Air Reporters

  • Brandy Blakenship - general assignment reporter
  • Donna Lewis - general assignment reporter
  • Kyle Woods - general assignment reporter
  • Michael Washburn  - general assignment reporter
  • Jackie Poach - general assignment reporter
  • Fran Hudson - general assignment reporter
  • Michael Pinaturo - general assignment reporter

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