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This article is not to be confused with the real life WFOX, the Fox affiliate in Jacksonville, FL, which broadcasts on Channel 30.

WFOX
Newfox

Location

Lakeland, FL

Branding

FOXLand 11
FOX 11 News

Slogan

On Your Side

Channel(s)

Analog: 11(VHF)
Digital: 9 (VHF)

subchannel(s)

WFOX-HD 11.1
WFOX-DT2 11.2

Affiliation

Fox

First air date

1978

Former call letters

WPKF (1978-1986)
WLFX (1986-1993)

Former channel number

33 (UHF, 1978-1996)

Former Affiliation

Independent (1978-1986)

Owner

Berfield/Willis Broadcast Corporation

WFOX is the FOX affiliate that serves Lakeland/Polk County, FL. It's former sister stations are WSEV and WPOL. WFOX began broadcasting in 1978 as WPKF, an independent station on channel 33. After WPKF got the hands of the FOX affiliation after a three month court session against WXXT channel 20 (Now on Channel 47). In 1986, WPKF changed its call letters to WLFX (W Lakeland's FoX) because of the new affiliate. During the first few years as a FOX affiliate, WLFX didn't have a 10 O'Clock Newscast until 1990 when "FOX 33's 10 O'Clock News" debuted. In 1992, WLFX's ratings have hit rock bottom, the station has gone bankrupt and the hopes of staying on air have started to deteriorate. WLFX filed an application to move to a stronger channel 11. The application was accepted and in 1993, WLFX once again changed it's call letters to WFOX when it debuted on the channel 11 frequency. After the switch, WFOX's rating gradually got better being 3rd in primetime behind sister station WSEV and WPOL. Today, it's the highest rated in the 10PM news slot ahead of rival WXXT whose newscasts were produced by WBSK before that station's newscasts went defunct. Syndicated programming on WFOX includes: Dish Nation, Jerry Springer, Maury, and Jeopardy! among others. On April 21, 2016, Smith Broadcasting sold WFOX to Liberty City based, Berfield/Willis Broadcast Corporation. The sale was finalized that same day.

Programming Schedule

MON TUE WED THU FRI SAT SUN
4:00 am Paid Programming Paid Programming
4:30 am Fox 11 Morning News at 4:30
5:00 am Fox 11 Morning News at 5:00 Fox 11 Saturday Morning News Fox 11 Sunday Morning News
5:30 am
6:00 am Fox 11 Morning News at 6:00
6:30 am
7:00 am Fox 11 Morning News at 7:00
7:30 am
8:00 am Fox 11 Morning News at 8:00
8:30 am
9:00 am Fox 11 Morning News at 9:00
9:30 am
10:00 am The Real Xploration Station Fox News Sunday with Chris Wallace
10:30 am
11:00 am Right This Minute Xploration Station
11:30 am Fox 11 Midday News
12:00 pm Fox Weekend Programming (programs vary by season)
12:30 pm Right This Minute
1:00 pm Jerry Springer
1:30 pm
2:00 pm Maury
2:30 pm
3:00 pm The Wendy Williams Show
3:30 pm
4:00 pm TMZ Live
4:30 pm
5:00 pm Fox 11 News at Five
5:30 pm
6:00 pm Fox 11 News at Six
6:30 pm
7:00 pm Fox 11 News at Seven Fox Prime Time
7:30 pm Jeopardy!
8:00 pm Fox Prime Time
8:30 pm
9:00 pm
9:30 pm
10:00 pm Fox 11 News at Ten
10:30 pm
11:00 pm Fox 11@11 Various Reruns Fox 11 News at Eleven
11:30 pm Dish Nation Fox 11 Sports Final
12:00 am Whacked Out Sports TMZ TMZ
12:30 am Right This Minute The Simpsons
1:00 am Just For Laughs Gags King of the Hill Just For Laughs Gags
1:30 am Fox 11 News at Ten (repeat)
2:00 am
2:30 am Fox 11@11 (repeat)
3:00 am Paid Programming
3:30 am

Website History

  • 1996-2002: www.wfox.com
  • 2002-2007: www.fox11lakeland.com
  • 2007-present: www.myfoxlakeland.com

News Themes

  • U-Phonix - Stephen Arnold Music (2016-present)

Voiceover History

  • "Live. On Your Side, Fox 11 Morning News Starts Now" (morning news open, 2017-present)
  • "Live. On Your Side, Fox 11 Midday News Starts Now" (midday news open, 2017-present)
  • "Live. On Your Side, Fox 11 News at Five Starts Now" (5pm news open, 2017-present)
  • "Live. On Your Side, Fox 11 News at Six Starts Now" (6pm news open, 2017-present)
  • "Live. On Your Side, Fox 11 News at Seven Starts Now" (7pm news open, 2017-present)
  • "Live. On Your Side, Fox 11 News at Ten Starts Now" (10pm news open, 2017-present)
  • "Live. 11 Minutes of Non-Stop News and Tomorrow's Weather Starts Now." (11pm news open, 2017-present)

Newscast Titles

  • FOX 33's 10 O'Clock News (1990-1991)
  • FOX News (1991-1998)
    • FOX News at Ten (1991-1998)
    • FOX Morning News (1994-1998)
    • FOX News at Seven (1996-1998)
  • FOX Lakeland News (1998-2003)
    • FOX Lakeland News at Ten (1998-2003)
    • FOX Lakeland's Morning News (1998-2001)
    • FOX Lakeland's Good Day (2001-2003)
    • FOX Lakeland's Evening News (7PM, 1998-2003)
  • 11 News (2003)
    • 11 News Good Day (2003)
    • 11 News at 7 (2003)
    • 11 News at 10 (2003)
  • WFOX 11 News (2003-2009)
    • WFOX 11 Good Day (2003-2009)
    • WFOX 11 News at 11:30 (2006-2009)
    • WFOX 11 News at 7 (2003-2009)
    • WFOX 11 News at 10 (2003-2009)
  • FOX 11 News (2009-Present)
    • FOX 11's Good Day (2009-2017)
    • FOX 11 Morning News (2017-Present)
    • FOX 11 News at 11:30 (2009-2017)
    • FOX 11 Midday News (2017-Present)
    • FOX 11 News at 5 (2013-Present)
    • FOX 11 News at 6 (2015-Present)
    • FOX 11 News at 7 (2009-Present)
    • FOX 11 News at 10 (2009-Present)
    • FOX 11 News Edge at 11 (2012-2017)
    • FOX 11@11 (2017-Present)

Slogans

  • "Don't Let FOX 33 Weekends Pass You By!" (1987-1988)
  • "FOX 33, This is The Year!" (1988-1990)
  • "It's On FOX 33" (1990-1992)
  • "Your local news one hour earlier." (1991-present)
  • "Everybody Knows It's On FOX 33!" (1992-1993)
  • "FOX 33, You're Watching It!" (1993-1994)
  • "It Could Only Happen On FOX 33" (1994)
  • "FOX 33 is Kickin It" (1994-1995)
  • "Cool Like FOX 33"/"FOX 33, Cool Like Us" (1995-1996)
  • "Nonstop FOX 11"/"FOX 11, 18 Years" (1996-1997)
  • "Just One Lakeland...Just One FOX...FOX 11" (1997-1999)
  • "If It's Really Special, It's on FOX 11" (1999-2001)
  • "Choose FOX 11" (2001-2002)
  • "FOX 11 Now" (2002-2005)
  • "FOX 11 is Be There" (2005-2006)
  • "So FOX 11" (2008-2013)
  • "We Are FOX 11" (2013-2016)
  • "Your local news one hour earlier." (2013-2016)
  • "On Your Side" (2016-present)

Logos

Television stations in Lakeland, FL area
WIONL 1 (ION)

WILA 2 (ITV)
WGO 3 (MyTV)
WQLK 4 (QTV)
WFLP 5 (PBS)
WRNR 6 (Paramount)
WSEV 7 (ABC)
WXRD 8 (RDN)
WFOX 11 (FOX), DT2 (Mexica)
WRKL 15 (RKO)
WLRL 17 (RLT)
WABL 21 (ABN)
WBSZ 25 (BCH)
W27AR 27 (TMD)
WIN-TV 28 (WIN)
WMYP 33 (MNTV)
WPOL 36 (NBC)
WINL 41 (CBS)
WXLK 45 (ABC-TV)
WXXT 47 (CW)
WBSK 48 (UBC)
WTVU 53 (IND)
WXLN 56 (UNI)
WLPX 58 (ABC/HBO)
WSBL 61 (SBN)
WKCC-TV 67 (Hyper)
WPBL 69 (PBS)

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