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WLBD
WLBD-NewsChannel9

Location

Varsity Heights, Liberty State

Branding

NewsChannel 9
ACME Liberty City (DT2)

Slogan

Depend on Us

Channel(s)

Virtual: 9

subchannel(s)

5.1 WLBD-DT
5.2 WLBD-DT2

Affiliation

Dorado Broadcasting Company
ACME (DT2)

First air date

July 1, 2016

Former call letters

WGCV

Former channel number

46

Former Affiliation

Independent

Owner

Dorado Media

WLBD-DT, virtual channel 9, is a DBC-affiliated television station serving Liberty City, Liberty State, that is licensed to Varsity Heights. The station is owned by Dorado Media, as part of a duopoly with CW affiliate WLCW (channel 22). The two stations share studios along the Northern Expressway in Bohan. WLBD maintains transmitter facilities located atop Outlook Park, near the neighborhood of Broker.

History

The signed on the air on July 1, 2016, as an independent station under the call sign WGCV. It was able to buy the rights to college basketball and baseball supplementing the usual independent syndicated program assortment such as cartoons, classic sitcoms, older movies, westerns, and reruns of old network dramas. WGCV did not attract many advertisers and relied mainly on old movies, cartoons, religious programs, and syndicated fare. 

DBC affiliation

The station became a charter affiliate of the Dorado Broadcasting Company on September 3, 2016. The network originally wanted to affiliate with a longer-established station in the Liberty City market, however, the station more or less by default, DBC cut a deal to affiliate with WGCV and moved its programming there. The station gradually began taking on the look of a major-network affiliate, picking up more first-run syndicated programs and reducing its reliance on older sitcoms.

For most of its tenure as a DBC affiliate, WGCV had been among the network's weakest affiliates. Several DBC shows have garnered ratings so low in the Liberty City market that A.C. Nielsen cannot even rate them since the sample sizes are too small to generate a rating. As a result, WGCV has typically placed fifth among the market's television stations.

Because of the station's lackluster performance, there had been recurring rumors about DBC pursuing another station, or at the most, launch a new station with the DBC affiliation. However, Dorado Media had continued to include WGCV as part of affiliation agreement renewals with the group's other DBC-affiliated stations. Most recently, the network extended its affiliation agreement with DBC and Dorado's other DBC stations for five years on October 30, 2014, which would've kept WGCV affiliated with the network until at least September 2020.

DBC moves to channel 9

On October 28, 2017, Dorado Media sold WGCV's license in order to form a new station using its existing facilities. As part of the deal, Dorado intended to sell WGCV's license assets, but would still operate that station through shared services and joint sales agreements. as part of a restructuring of the deal in order to address these ownership conflicts, Dorado announced that it would terminate its shared services agreement option.

After the sale was completed, the station changed its call sign to WLBD. The station then swapped its license; WGCVs call sign was moved to another license.

Digital Television

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming
9.1 1080i 16:9 WLBD-DT Main WLBD-DT programming / DBC
9.2 WLBD-DT2 WLBD-DT2 / ACME

Programming

Outside of the DBC network schedule. Syndicated programs currently broadcast by WLBD include The King of QueensJudge Judy, and Access Hollywood.

News Operation

WLBD presently broadcasts a total of  30 1⁄2 hours of locally produced newscasts each week (with 5 1⁄2 hours on weekdays, two hours on Saturdays and 1 12 hours on Sundays). The station has the largest news team in the Liberty City area, which includes around 40 on-air staff members.

Television stations in Liberty City
WLCY 2 (IND)

WLFO 3 (UniMas)
WRBL 4 (DuMont)
WLIX 5 (ABN)
WELC 6 (CBS)
WSIM 7 (Sims Broadcasting Network)
WLIB 8 (ABC)
WLBD 9 (DBC)
WEHK 10 (FOX)
WLIZ-TV 11 (Channel America)
WLCK 12 (KTTV)
WNBL 13 (NBC)
WEZL-DT 15 (WZL)
WLCT 16 (RDN)
WPXL-TV 17 (Ion)
WXMN 19 (Estrella TV)
WLCW 22 (CW)
WMYL 23 (MyTV/MNTV)
WFTO-TV 24 (IND)
WLXA 28 (ITV)
WAIH-CA 29 (Me TV)
WAQU 31 (TMD)
WMSQ 35 (HBO)
WWXJ 37 (Youtoo TV)
WDFV 39 (PBS)
WRDL 42 (KBC)
WLBY 43 (BCH)
WCLC 49 (CCC)
WLCR-TV 51 (RKO)
WTEE 55 (YesNet)
WKJV-LP 59 (TBN)
WUVS 61 (UNI)
WVQE-CD 65 (RTV)
WHYW-TV 67 (IMP)

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Dorado Media
Broadcast networks:
The ACME Television Network | MundoDBC | The WB Classics

ABC affiliates: KPLT | KSVS | WNYV | WPHE | KLXK | KZOO | KDBK | WADG | KSSK | KXQG | KOWS | WTMV | KOWS | KAIF | KUZK | KUWU | KOVF | KCAE-DT2 | WYOS
ABN affiliates: KNGT | KNCL
CBS affiliates: KVCC | WPQN | KDFC | KFRN | WCEB | KRLM | WEDG | KCAJ | KCIH | KGST | KTNN | WALU
CW affiliates: KCCA | KCWV | KJAK | KVEG | KPRT | KXLQ | KXAR | KDRB | WFBA | KFLE | WOCW | KGXQ | WMCC | WAZL | WSVS | WCWO | KARC | WLCW | KTNN-DT2 | KMDF-LP | KTSE | WNWU | WMSO
DBC affiliates: WKTS | WDGB | KLST | WLBD | WGRP | KCKM | KYSX | KEAR | KJBK | KHWD | WAHM-TV | KRND
Fox affiliates: KAKB | KEAF | WCJK | WEON | KBMR | WENC | KRSB | KIAB | KPDL | KFMT | KMMS | KWAF | WQTB | WDCL | WHCF | KSVO | WCAP | WCSM | WQZW | WASC
Independent stations: KCSA | KFLF | KPCT | KSCE | KCNO | KBCY | WHJP | WFTW | WLIG | WEBM-TV | WORO
MyNetworkTV affiliates: KSHX | WKAB | KMNT | KEBP | WMYI | KKKK | WMYI | KCHS | KHZO | WLUV
NBC affiliates: WACB | KOBD | KAOR | WMND | KLNG | KPEN | KBWD | KAIC | KMOR | KOBB | WXLP | KCAE
RKO affiliates: KRHP | KWOR | KWSA | WFSD | WORX | WRKL | KDNX-TV | WCKH | WENA | WQUE | KLVR | WBOR | WGNM
Telemundo affiliates: KEYZ
UDC affiliates: KLST-DT2 | KLOY | KFGX | KHWD-DT2
UPN affiliates: WZOA
WB affiliates: WLKT | KGRW | KMVI | KRSB-DT2 | WVCT

See also: Dorado Media Station Logos
TV programs:
EyeOpener | Nightcap | The Arsenio Hall Show
DoradoMedia-0
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