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These are the lyrics to WPOL's campaigns.

National Campaigns

We've Got the Touch (1985-1986)

We've Got the Touch on 36!

We've got it, fun and fantasy!

We've got it, Polk County is sure to please!

We've got the games people play,

to entertain you the Lakeland way!

36 and you've got the touch!

36 and You!

Together, we're the best!

We've Got the Touch on 36!

Sharing the styles!

Figuring out what life is all about.

People will smile.

Making Lakeland jump and shout.

36 and you've got the touch!

36 and You!

Together, we're the best!

We've Got the Touch, We've Got the Touch!

We've Got the Touch on 36! (x2)

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